Meta’s AI Advertising Era: What It Means for Marketers.

[SpyLead]

Meta is preparing a major shift in how advertising works. According to internal reports referenced by the Wall Street Journal, the company is working on AI tools that will take full control of ad creation and campaign management. In this model, advertisers simply provide a link to their website — the rest is handled by AI.
Creative assets, audience targeting, budget allocation, optimization — all of it will be generated and managed by the system. Even testing different versions of ads will happen automatically, adjusted in real time based on user data.
This isn't just another update to the platform. It's a shift in the role of advertisers and marketers themselves.

How fully automated ads will work​

The system Meta is testing follows a simple sequence:

• Advertisers input a website URL or upload a product image
• They define a goal — clicks, conversions, sales
• They set a budget

Once that’s done, the AI builds the campaign from the ground up. It generates visuals, headlines, copy, selects the audience, launches the ad, and continuously refines its performance. The system also runs A/B tests on the fly