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Lowest CPS possible on FB Ads? Asking FB/Ecomm Experts

sushiparlour

Grand Guru
Hey so checking in with the FB/Ecomm experts as this isn't my forte.

Got a private label product that I am trying to push and currently doing around a CPS of $6 on day 1 without any targeting but because product is a low end product (cost is around $2-3) I need to get this even lower to ideally CPS of $2 or less to have a decent profit. Anyone ever manage to be able to do this? Or at least shave their CPS in half (which is what I need to do). It can
 
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