Case Study Let's take a deeper look at bidding and optimizing on ZeroPark

[Luke]

I launched an Optimized Campaign about 2 weeks ago. Even with a few bad days, I've had pretty good results:

• Spent: $509.48
• Payout: $962.50
• Profit: $453.02 (88.9% ROI)

This campaign is essentially an optimized campaign built from an optimized campaign. I had found that a certain operating system was performing best for the offer I am promoting so I setup a Source campaign on ZeroPark targeting that specific operating system (along with the rest of the optimizations I already had in place on the previously optimized campaign).

With this source campaign, I am getting traffic from all sources based on my optimizations already in place. I have removed a few and have a few special bids, which I will go over now.

Sources

This is the results from the past 30 days, although I've only been getting traffic for the past 2 weeks (when I created the campaign).

As you can see, my optimizations are working. I'm using Auto bidding for most of the traffic. There are a few sources that I have a manual bid on because my auto bid is leading to a higher CPC than what I want and a lower ROI for those