joycedbernier1016
Contributor
- Joined
- Sep 20, 2019
- Messages
- 48
Should I insist on using LP for DCB offers ?
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Guide Landing Pages 101
- Thread starter Nick
- Start date
- Joined
- May 7, 2018
- Messages
- 3,452
I try to use them whenever possible, however for some DCB offers/flows/verticals adding a landing page will only hurt your conversion rate.
nitin
Grand Guru
- Joined
- Nov 30, 2018
- Messages
- 525
Landing page = Trying to convince user to buy your offer.
Direct offer = Buy if you need, else go away.
If you want to promote your local pizza business, would you rather just post: "Pizza 1000 INR" or would you rather post images of pizza with all those tasty toppings, cheese dipping by and people happy and salivating for the pizza?
Case 1 is more like sending people to direct offer.
Case 2 is more like using a landing page.
Direct offer = Buy if you need, else go away.
If you want to promote your local pizza business, would you rather just post: "Pizza 1000 INR" or would you rather post images of pizza with all those tasty toppings, cheese dipping by and people happy and salivating for the pizza?
Case 1 is more like sending people to direct offer.
Case 2 is more like using a landing page.
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