Guide Landing Pages 101

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Nick

🧙🏻‍♂️ Wizard 🔮
Staff Member
Community Leader
Joined
May 7, 2018
Messages
3,452
Should I insist on using LP for DCB offers ?
I try to use them whenever possible, however for some DCB offers/flows/verticals adding a landing page will only hurt your conversion rate.
 

nitin

Grand Guru
Joined
Nov 30, 2018
Messages
525
Landing page = Trying to convince user to buy your offer.
Direct offer = Buy if you need, else go away.

If you want to promote your local pizza business, would you rather just post: "Pizza 1000 INR" or would you rather post images of pizza with all those tasty toppings, cheese dipping by and people happy and salivating for the pizza?

Case 1 is more like sending people to direct offer.
Case 2 is more like using a landing page.
 
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