- Joined
- Aug 28, 2018
- Messages
- 848
Hey guys, as you probably know the COVID-19 is affecting our industry as much as it affects the entire world.
We've wanted to share with some insights from the past two weeks:
Last week, US web traffic climbed 20%, virtual private network, or VPN, jumped 30% and gaming skyrocketed 75%. With people locked at home worldwide, the internet provides essential tools and entertainment. At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.
Thriving Verticals With Huge ROI: Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over 1 billion people stuck at home and relying on their devices to stay entertained and updated - this is a perfect time to monetize these verticals!
Struggling Verticals During Crisis: Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.
To stay up to date and informed about
