Keep your email list healthy

DIGITAL PERFORMANCE MARKETPLACE

TORO Advertising

Active Member
Partner
Joined
Feb 3, 2021
Messages
33
Your list may have spam traps, fake emails generated by bots, inactive subscribers, duplicate email addresses, etc. What of it makes a lower open rate, a higher bounce rate, and other performance bad results you need to avoid if you want a healthy email list.

Some studies confirm that in just one year, between 20 and 30 percent of the active email addresses decay due to don’t make hygiene and follow-up metrics practices. Hence, it negatively reduces on reputation and engagement of the email list affecting the campaign's results adversely.

Tips to increase healthiness and engagement

  • Subscribers acquired by opt-in,
 
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