• Welcome to affLIFT!
    We are happy you have decided to check out our awesome affiliate marketing forum. Register your account today to join our amazing community!
  • Popunder, direct link, banner, push notification, and Interstitial traffic is all available on Adsterra. Buy traffic at great rates and start getting conversions.
    Join Adsterra Today!

Case Study Interflora X ADRENALEAD: The power of Web Push Notifications 💰+30% conversion rate

Evadav

Adrenalead

Lurker
Joined
Mar 9, 2021
Messages
33
1618580433307-png.17803


The leader in flower delivery for over 70 years, Interflora delivers hundreds of thousands of bouquets in France and over 30 million worldwide each year.

Needs and Issues


With the arrival of new floral players and in order to maintain its dominant position on the French market, Interflora is developing its online presence and focuses on privileged contact with its customers.
With a strong digital development and a large online presence, the brand now sells many bouquets through its online shop.
The French website Interflora has over 1 million unique visitors per month. Like all e-commerce players, the brand finds that most of its audience leaves the site without giving the brand a way to contact them again. Among those who leave the site without doing a purchase, some have made a lot of progress in the conversion funnel, but have not gone to the end (shopping cart abandonment for example).
These factors have prompted Interflora to test numerous digital levers to meet its challenges, in particular, the activation of a new digital format - Web Push Notifications - in partnership with Adrenalead since October 2020.


Thanks to this partnership with Adrenalead, the

 
To view the premium content in our affiliate marketing forum (including this awesome thread), you must first register and upgrade your account. Register today and become a part of our amazing community!
Top