How Tracking Works: Some Tips

[Kintura]

We see this across all levels of experience so don't feel bad if you didn't know this. I've personally talked to a half dozen 6 figure media buyers who still haven't figured this out so if you don't know please don't feel bad.

There are a few things you absolutely need to know:

1) The Anatomy of a URL

In the world of online advertising, the most important part of the URL is usually the query string. It's how you send little bits of info along with your request.

In this example: https:// domain.com /something ?foo=bart&boo=lisa

1. Scheme: https://
2. Host: domain.com
3. Path: /something
4. Query String: ?foo=bart&boo=lisa

URL Rules:

1. No spaces (or use the + character for a space)
2. No weird characters or line breaks (what the return/enter key makes when you press it (usually))
3. Query Strings have PARAMS (what is BEFORE the =) and VALUES (what is AFTER the =)
4. Query String PARAMS and VALUES are separated by the &