• Welcome to affLIFT!
    We are happy you have decided to check out our awesome affiliate marketing forum. Register your account today to join our amazing community!
  • ADxAD — Advertising Network for Asian, Tier-1, and worldwide traffic. We offer traffic for several mainstream verticals: Gambling, Gaming, Dating, Nutra, Betting, Crypto and others. ADxAD is all about growing your online success!
    Join ADxAD Today

Guide How to slay FB Events Manager for better performance

inftele

RedTrack.io

Super Contributor
Partner
Joined
Jun 19, 2018
Messages
231
I noticed that many marketers don't like the beast "Events Manager". However, this tool is crucial for success with FB ads in 2022.

Why?

Basically, FB Events Manager is like a huge bucket for various types of FB events (view contents, add-to-carts, purchases, etc.). Using all the "content" of this buckets helps your FB algorithms achieve better results.

Facebook Events Manager receives all the events' data through Facebook CAPI or FB Pixel, then FB machine learning processes this conversion data and sends it Ads Manager, where conversions are attributed to campaigns and ad sets.

Therefore, when using Facebook Conversion API alongside a correct Events Manager setup as an outcome you get an improved performance towards the audience who is more likely to convert (e.g. optimize for conversions).

If prior to 2022 Facebook was just fine with all things optimization on its own, it's way harder to do now, in 2022.
So yeah, you shouldn't ignore Facebook Events Manager setup.

What would be primary steps to make this magic work?

1) Integrate Facebook CAPI

(though I really hope you already have done it)
As an affiliate marketer, it's super important for you, as you don't have access to the website
 
To view the premium content in our affiliate marketing forum (including this awesome thread), you must first register and upgrade your account. Register today and become a part of our amazing community!
Top