HOW TO MAKE BANNER PUSH ADS WORK

[Roller Ads]

HOW TO MAKE BANNER PUSH ADS WORK​

If you want to make your push ads more noticeable, you should understand the basic principles of banner advertising. The right visual content for a banner in your notification can dramatically increase conversion rates and set the tone for your entire advertising campaign. Follow these simple tips, and you’ll be able to avoid most of your competitors’ mistakes.

What is a banner advertisement?​

Banner advertising (or display advertising) is an image that appears in a browser on a website and when you click on it, it leads to another site. It is older than in-page push, as well as most other modern formats. This means that its basic principles were formed long before the introduction of the current ad formats.
Of course, formats have evolved: for example, animated banner ads appeared, and with the development of social networks, banners began to mimic these platforms’ visual keys. However, whether you use in-page push notifications or old-fashioned website native banner placement, there are two basic requirements for creatives – images in advertising:

• An ad must attract the user’s attention and engagement.
• So