How to launch advertising campaigns in the Antivirus niche in Tier 1 GEOs

[MyBid]

As the world witnesses an increase in the number of users of both mobile and desktop devices, an increasingly larger proportion of these users find themselves infected with virus software. Consequently, this has led to a growing demand for paid versions of antivirus programs that come equipped with extended functionality and constant automatic updates. This trend is particularly prevalent in Tier 1 countries, where the market for such antivirus software has reached a high level of development.

In 2020, the United States saw every household owning at least ten different devices with internet access, creating a vast potential market for antivirus programs. As expected, savvy affiliate marketers were quick to capitalize on this niche by offering various antivirus products and services that catered to the rising demand.

How to drive traffic to Antivirus offers: Traffic sources, ad creatives, and targeting​

Since the audience in this vertical is exclusively adult, networks with a large amount of adult traffic without a bunch of bots became a priority. For example, in the fully-managed MyBid network, most of the sites belong to the network itself, and managers know their traffic very well. Moreover, they set up and optimize campaigns,