dont.farm
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- Joined
- Apr 3, 2019
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- 87
It's hard to imagine a situation where an affiliate who works with Facebook doesn't use a social network pixel. What is a pixel, why is it needed and how to set it up, we will tell in the article below.
What is Facebook Pixel
A pixel is a special code that collects information about visitors to a particular site and their actions on it. The Facebook pixel is used for both Facebook and Instagram. Its main task is to collect data with which you can further optimize advertising campaigns.
A pixel can be created in the Facebook ad account and then added to the site. If there is no site, then this tool will not be useful to you.
With the Facebook pixel, you can see for example:
- all site visitors over the past 180 days who have been on it for more than 15 seconds;
- user behavior on the site: which pages they visited, how much time they spent on a particular page, they bought your service or left the site without buying;
- which category of users was the most active;
If you do not have an advertising account on Facebook yet, you can
