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How Long From Test to Profitability?

White Label DSP


Jul 3, 2021
Hi guys I wanted to do a quick survey. This month I did a lot of testing and it seems quite different than before where previously, campaigns could almost immediately breakeven and become profitable. I think its because I don't want to optimize too early and leave out potential big winners.

For a certain Geos for example, I would spend $10-20 in the red before I decide to extract the profitable campaigns. The payout on each offer is around 0.07 to 0.20. I am testing on a -60% to -70% ROI.

Based on my estimates, I can recover
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