How do you run your RONs? What's your best practice?

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Kaudo

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Joined
Sep 3, 2021
Messages
82
Currently, I'm experimenting with a few RONs and learning different approaches, so I'd appreciate hearing your best practices.

Let's say you're testing RON across 100 geos. I believe you don´t make an individual campaign for each geo, but instead you split them into some groups. How would you do it?

Would it be better to group them by geographical similarity so you can use better day parting? Or based on average bids so that you can adjust bids more effectively? Or you would do anything
 
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