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How do you build your own tracker?


So I was wondering what would it take to build a very basic affiliate tracker? Based on my limited exposure:
  • Campaign link creation/redirection
  • Parsing postback data (extract revenue and campaign id)
  • Extracting metrics from server logs (IP lookups OS Browser etc.)
  • Graphing and analysis tools for the data extracted
The fancy stuff:
  • Balancing link redirection
  • Automated optimization (rule-based)
  • Integration with various third-party APIs
Really fancy stuff:
  • AI/Machine learning for campaign optimization
  • Landing page creator and automated A/B testing
  • Make coffee during negative ROI and serve beer when you hit positive ROI
Of course performance under heavy loads etc. would also be needed eventually but am I missing anything glaringly obvious in terms of basic functionality? EDIT Turns out there's ClickerVolt! Courtesy of @JackySan ClickerVolt's WordPress plugin page and more importantly their code looks like an amazing resource to learn about...
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