Case Study Hot 🔥 TikTok Funnel - Case Study

inftele

adgrow.io

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Mar 14, 2022
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Hi AffLift :cool:

Hope you are all back from winter break and up to speed. Time for soak up new knowledge, try new thing and share the results of your work.
This time we wanna share a case study based on the test our R&D team ran not long before NY 🎉

adgrow_social-media_2_2-jpg.34741


WHAT WE RAN WITH:

  • Source: TikTok
  • Target: Male 35+
  • Geo: USA
  • Advertise period: 12 days

IDEA

The idea of this funnel was to heat up the user's interest, before they land on the product page. We were looking for a simple, fun & game-like funnel with a clear logic and message, as based on our experience it is giving a way better conversion rate. We decided to start out strong and exploit a spicy topic - kamasutra positions - we knew our target audience would like and be interested in.

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As we started exploring the idea and building mechanics of this funnel we had some doubts as we wanted to run it on TikTok and were not sure if TikTok would let it through. But it did. And it was a blast!

We offered a user a simple game
 
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