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- Aug 28, 2018
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November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.
It seems like the Covid-19 situation is coming in handy this season as online shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you optimize campaigns and maximize your sales.
Do your research
Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.
From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.
Start Early
It’s tempting to think that once you’d
