Get Ready for Cookieless PPC: Steps to Take Now

Galaksion

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What are Cookies and why they matter​

Cookies were invented by a Netscape employee to identify repeat visitors to websites. Currently, this technology is used by all online residents to make surfing the web more comfortable. And in the eyes of advertisers and marketers, this is crucial data that allows them to test campaigns and identify the most relevant audience.




HTTP cookies are text files that record data about the user's visits to websites. Cookies also record information about authorizations and the actions taken on websites. For example, if a user puts an
 
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