Get Ready for Cookieless PPC: Steps to Take Now

Geozo

Galaksion

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What are Cookies and why they matter​

Cookies were invented by a Netscape employee to identify repeat visitors to websites. Currently, this technology is used by all online residents to make surfing the web more comfortable. And in the eyes of advertisers and marketers, this is crucial data that allows them to test campaigns and identify the most relevant audience.




HTTP cookies are text files that record data about the user's visits to websites. Cookies also record information about authorizations and the actions taken on websites. For example, if a user puts an item in their cart and closes the page, the Cookies will “remember” it and when the user reopens the page, the item will still be in their cart. These files also record a website’s unique settings for each user, authorization and action.
Additionally, Cookie files can record:

  • the user’s language, currency and fonts;
  • products that were purchased or were put in the user’s cart;
  • the user's IP address and location;
  • the device and operating system that was used to access the website;
  • clicks and transitions;
  • what day and time the user visited the website.
By analyzing this data, ad platforms receive
 
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