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Frequency cap for pop?

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Active member
What kind of frequency setting are you using? For Push I was always doing 1/24 up to 1/72 even. How about pop? I am asking because in Zeropark default is 30min. Seems very often no? Of course PPV is a different beast and sometimes the more user see the ad the more eager he is to click on it. What is your experience?
 
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