- Joined
- Aug 31, 2019
- Messages
- 1,453
The COD Offer Testing Journey Continues!
In my last Follow-Along (FA), I was testing COD offers with native ads. If you haven’t seen that yet, you can check it [here]. Now, things are moving forward—I've shifted my focus to a new traffic source (Facebook Ads), which so far looks more powerful and higher quality. Best of all, the CPA is noticeably lower than what I was seeing on native.
Since @Luke gave us this opportunity, I decided to dive in—it might help recover some of the costs from my ongoing testing phase.
After fixing a payment issue with my Facebook account, I launched:
Result: High CPA of $7 per conversion, which is too much given the low margins I now get from affiliate offers.
So I re-launched the same creatives, but this time:
In my last Follow-Along (FA), I was testing COD offers with native ads. If you haven’t seen that yet, you can check it [here]. Now, things are moving forward—I've shifted my focus to a new traffic source (Facebook Ads), which so far looks more powerful and higher quality. Best of all, the CPA is noticeably lower than what I was seeing on native.
Since @Luke gave us this opportunity, I decided to dive in—it might help recover some of the costs from my ongoing testing phase.
Facebook Ads Testing
After fixing a payment issue with my Facebook account, I launched:
- 5 ad campaigns
- Promoting 2 products
- With a variety of creatives
Result: High CPA of $7 per conversion, which is too much given the low margins I now get from affiliate offers. So I re-launched the same creatives, but this time:- Split into 5 separate ad sets
- Each with 3–4 video ads
- Now waiting to see if this structure improves performance
- One creative stood out
