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Follow Along FB + TikTok COD Challenge [CONTEST FOLLOW ALONG]

RollerAds

L1Ght

Grand Guru
RevShare
Joined
Aug 31, 2019
Messages
1,446
The COD Offer Testing Journey Continues!
In my last Follow-Along (FA), I was testing COD offers with native ads. If you haven’t seen that yet, you can check it [here]. Now, things are moving forward—I've shifted my focus to a new traffic source (Facebook Ads), which so far looks more powerful and higher quality. Best of all, the CPA is noticeably lower than what I was seeing on native.
Since @Luke gave us this opportunity, I decided to dive in—it might help recover some of the costs from my ongoing testing phase.

✅ Facebook Ads Testing

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After fixing a payment issue with my Facebook account, I launched:
  • 5 ad campaigns
  • Promoting 2 products
  • With a variety of creatives
I initially tested Advantage+ Campaigns (Smart Campaigns)—they cycle through all creatives and optimize automatically.
⚠️ Result: High CPA of $7 per conversion, which is too much given the low margins I now get from affiliate offers.
🔁 So I re-launched the same creatives, but this time:
  • Split into 5 separate ad sets
  • Each with 3–4 video ads
  • Now waiting to see if this structure improves performance
For the second product, I tested 3 creatives:
  • One creative stood out
 
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