- Joined
- May 3, 2018
- Messages
- 604
Hey guys,
Catering to user preferences rarely means catering to marketers’ needs.
And if you’re a regular on Zeropark Blog, you obviously know how privacy and data management are the pillars of user experience in 2022.
In this context, what does Chrome’s User-Agent string reduction bring to the table? How does Zeropark respond to that?
Read on to learn how Chrome User-Agent changes the modern Internet.
To put it simply, Google – the owner of Chrome – has decided to gradually reduce the amount of information available in the UA string. Starting from the Chrome 101 version of the search engine, the string started to be reduced up until the full launch of the Chrome 113 version. Planned for Q2 2023, it will mark a complete change in Privacy Sandbox, and will be the first Chrome iteration without such extensive online fingerprinting.
For the industry, this means a significant shift in privacy handling and will aid Chrome on a journey to become not only the biggest but also one of the most modern browsers out there.
October 2022 is when websites and developers need to take care of adjusting
Catering to user preferences rarely means catering to marketers’ needs.
And if you’re a regular on Zeropark Blog, you obviously know how privacy and data management are the pillars of user experience in 2022.
In this context, what does Chrome’s User-Agent string reduction bring to the table? How does Zeropark respond to that?
Read on to learn how Chrome User-Agent changes the modern Internet.
What is User-Agent Reduction?
To put it simply, Google – the owner of Chrome – has decided to gradually reduce the amount of information available in the UA string. Starting from the Chrome 101 version of the search engine, the string started to be reduced up until the full launch of the Chrome 113 version. Planned for Q2 2023, it will mark a complete change in Privacy Sandbox, and will be the first Chrome iteration without such extensive online fingerprinting.For the industry, this means a significant shift in privacy handling and will aid Chrome on a journey to become not only the biggest but also one of the most modern browsers out there.
October 2022 is when websites and developers need to take care of adjusting
