JonathanB
Grand Guru
- Joined
- Aug 10, 2018
- Messages
- 632
Hello affLIFTers!
I have a question regarding facebook ads and hope you guys can help! Specifically their audience network.
Here's the "story":
I recently launched a campaign with initially had a cpc of around $0,70. It was a simple lead gen offer (rent 2 own) lead gen with a $2,45 payout. The only traffic source allowed was facebook. The only GEO allowed USA. I started to promote it, split tested some ads, devices etc. and made some first conversions. Obviously at a loss, but I was making progress.
Now I started to add the facebook audience network and the cpc dropped down to $0,35 which is half of the initial cpc. Great I thought...But when looking into my data I was confused. Almost 100% of my daily budget went into that audience network - which didn't convert...
Here are a few ideas to turn around the campaign:
- lower the bid for the mobile ad campaign (where that audience network is as well)
- stop the desktop ads, because at 2,45 payout I can't find a way to profit on FB...
These are all technical things and relatively simple. I could also create more aggressive copy, add in some
I have a question regarding facebook ads and hope you guys can help! Specifically their audience network.
Here's the "story":
I recently launched a campaign with initially had a cpc of around $0,70. It was a simple lead gen offer (rent 2 own) lead gen with a $2,45 payout. The only traffic source allowed was facebook. The only GEO allowed USA. I started to promote it, split tested some ads, devices etc. and made some first conversions. Obviously at a loss, but I was making progress.
Now I started to add the facebook audience network and the cpc dropped down to $0,35 which is half of the initial cpc. Great I thought...But when looking into my data I was confused. Almost 100% of my daily budget went into that audience network - which didn't convert...
Here are a few ideas to turn around the campaign:
- lower the bid for the mobile ad campaign (where that audience network is as well)
- stop the desktop ads, because at 2,45 payout I can't find a way to profit on FB...
These are all technical things and relatively simple. I could also create more aggressive copy, add in some
