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Ethical question about being a little misleading


I am new to this world and just starting out with sweepstake on push.

While working on my landers I spied a little and saw that many landers are kinda 'misleading'.
The say
  • you won an iPhone.
  • you won a galaxy
  • Just pay some small fee for delivery and your iphone is on the way
Some will design their lander to look like the national post office - so people will believe that they are getting that gift for that funny price.


I made 4 landers on the basis that people get the CAHNCE to win a prize (not already won)
I thought about running a lander that promised a win like mentioned above, but my conscious does not let be that misleading.

I am not talking about the adds - just the landers.

Should I run my landers as
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