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Email Marketing {real} Tracking


Super Contributor
Jan 14, 2019
The title says it all, but it seems that even in 2019, most email marketing platforms and marketers relie on open/click metrics to evaluate their performances and segment their data.

While this can be true when you have 1000 subscribers, it is irrelevant when your list gets bigger and when you want to scale.

The Main Goals
  1. The MAIN goal is to attribute conversions and revenues to subscribers.
  2. The Seconary Goal is to feed your email marketing platform with the conversion data, so you can automate, target and increase the life time value of your subscribers.
  3. The Third Goal - Get more subscirbers,
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