- Joined
- Jan 14, 2019
- Messages
- 110
The title says it all, but it seems that even in 2019, most email marketing platforms and marketers relie on open/click metrics to evaluate their performances and segment their data.
While this can be true when you have 1000 subscribers, it is irrelevant when your list gets bigger and when you want to scale.
The Main Goals
There is no reason that can justify the fact that you are responsible for turning your subscriber into customers, while you are kept in the dark as to what the subscriber bought, at what price and due to what campaign.
In fact, if you want to keep improving your business and if your partners (the merchants) want to benefit from your efforts, they should be more than willing to share with you this information.
The thing is that they are sharing
While this can be true when you have 1000 subscribers, it is irrelevant when your list gets bigger and when you want to scale.
The Main Goals
- The MAIN goal is to attribute conversions and revenues to subscribers.
- The Seconary Goal is to feed your email marketing platform with the conversion data, so you can automate, target and increase the life time value of your subscribers.
- The Third Goal - Get more subscirbers, from the right sources, at the right price, so you can fast forward to more revenues.
There is no reason that can justify the fact that you are responsible for turning your subscriber into customers, while you are kept in the dark as to what the subscriber bought, at what price and due to what campaign.
In fact, if you want to keep improving your business and if your partners (the merchants) want to benefit from your efforts, they should be more than willing to share with you this information.
The thing is that they are sharing
