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eCPA and bidding


Super Contributor
Sep 20, 2021
Hi folks, I'm a little bit confused on how to get the advantage of the whole metrics we have:


Of course, I'm in the optimizing mood so I'm studying how all of these metrics can improve my strategy. Sorry if some of my brainstorming here seems to be obvious to you but in order to understand them properly, I need to write them down and brainstorm them (it's a kind of dyslexia I have).

My eCPA is 0,036 while my bidding for this campaign is 0,047 and the Payout is 0,066.
How can I
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