Discrepancy in statistics between a traffic source and tracker (How to read data?)

inftele

Ali-M2007

Super Contributor
Joined
Mar 1, 2021
Messages
202
Hey guys,

As you know, there's always some discrepancy in statistics between a traffic source and tracker and it goes up to 40% for some type of traffic like pops. This is normal and it happens always as you can see below:

sc1-jpg.26193


But I wanted to ask how do you read data and optimize campaign in this situation. It's possible to edit and update data in tracker manually, however, that would be time-consuming if you have to do it for a large number of campaigns. Also, if you don't do it, you won't have accurate data and you may not be able to decide properly. (when there's difference between number of conversions shown in traffic source and tracker for example).

Any suggestions
 
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