Digital Advertising Overview: the U.S. (by MGID)

[MGID]

GENERAL INFORMATION

• The U.S. has the second-largest purchasing power in the world;
• Its GDP growth is expected to reach 2.1% in 2019 and then drop to 1.8% in 2021. Nominal GDP per capita is about $62,606. The U.S. takes 8th place in the world ranking;
• The country consists of 50 states. Each state has a unitary government;
• White Americans represent the racial majority (61,3% of the population). The largest minority are African Americans (12.7% of the population). Hispanic and Latino Americans are the largest ethnic minority (17.8% of the population).
• 80% of the population speak English, 12.4% speak Spanish.

CONSUMER BEHAVIOR

The U.S. economic activity mainly depends on consumer spending, which makes up two-thirds of its part. Consumers prefer variety in the choice of products and willingly buy foreign products. On the whole, Americans are well-off and have diverse tastes. They also look for affordable products, quick delivery options, and easy return policy.

MILLENNIALS

They are reluctant to marry and have children and tend to live longer with their parents. According to statistics, since 1960 the number of young people who marry and live at