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Guide Digital Advertising Overview: Saudi Arabia (by MGID)

MGID

Super Contributor
Partner
Joined
Sep 7, 2018
Messages
146
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GENERAL INFORMATION
  • Saudi Arabia is an oil-based economy and ranks as the largest exporter of petroleum.
  • The official language is Arabic.
  • GDP per capita reached $23,216 in 2018. GDP growth fell from 2.4% in 2018 to 1.7% in 2019.
  • Immigrants make up 37% of the total population in search of economic opportunities;
  • Riyadh, Jeddah, Mecca, Medina, Hofuf, Ta'if, Khobar, Yanbu, Dhahran, Dammam are major urban centers.

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CONSUMER BEHAVIOR

Generally, Saudis value quality and luxury brands. However, the behavior of consumers in the Arab world in general (Saudi
 
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