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Guide Digital Advertising Overview: Mexico (by MGID)


Active member
  • Mexico is the second-largest economy in Latin America
  • Over 40% of Mexico's population lives in poverty
  • GDP growth 17% (2019) GDP per capita $9698
  • The largest cities and more densely populated areas are Mexico City (12294193) Itzapalpa (1820888) and Ecatepec (1806226). The country consists of 31 states and one federal district
  • Spanish is the national language
  • The northern part of the country has higher income and purchasing power while people living in the southern regions (Valley of Mexico and in the Central) have lower income levels.
DEVICE USAGE (Percentage of the adult population) 87% of citizens use mobile phones of any type and the distribution of laptop and tablet usage is 42% and 23% respectively. PAYMENT METHOD More than 50% of transactions are made via credit and debit cards then go cash-on-delivery (including Oxxo) bank transfers (15%) and PayPal. CONSUMER BEHAVIOR Mexicans tend to favor quality better prices and time-saving the most. This criteria has remained unchanged from country to...
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