- Joined
- Sep 7, 2018
- Messages
- 163
GENERAL INFORMATION
- The Czech Republic is a developed European country with steady GDP growth of 2,2% in 2019;
- The Czech Republic has the lowest unemployment rate in Europe. Salaries keep rising at 6,6% because of a shortage of the workforce in 2019;
- GDP per capita reached 23,344.20 US dollars in 2018;
- The official language is Czech. The biggest ethnic group is also Czech (64,3% of the population);
- Prague, Brno, Ostrava, Olomouc, and Pilsen are the biggest cities.
CONSUMER BEHAVIOR
Czech people are price-sensitive but at the same time, they value quality in products and services. Czech online consumers buy clothes, electronics, home and garden items, jewelry, watches, and cosmetics. Today, special prices are the strongest driver for purchasing a product or service. Besides, they prefer online shopping, because of convenience and home delivery.
However, according to statistics, only 13% of online consumers complete the purchase. Thus, ensure that your landings look convincing and credible. Make them simple, clear and do not overload with information. The best option is to show the product, describe a few main benefits, provide consumers with a special price
Last edited:
