Digital Advertising Overview: Canada (by MGID)

CrakRevenue

MGID

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GENERAL INFORMATION
  • Today Canada remains one of the most stable growing economies with a GDP growth rate of 1.5% in 2019. It’s GDP per capita reached $48,601 (15th in the world);
  • The country consists of ten provinces and three territories;
  • The largest cities are Ottawa, Toronto, Montreal, and Vancouver;
  • There are two official languages: English and French;
  • Only 32.3% of the total population consider themselves as Canadians. Other major ethnic groups are English (18.3%), Scottish (13.9%), French (13.6%), Irish (13.4%), German (9.6%) and Chinese (5.1%);
  • Québécois are recognized as a separate nation within Canada by the government;
  • The CAD (Canadian dollars) is the currency.
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DEVICE USAGE (Percentage of the adult population)

76% of citizens use smartphones and the distribution of laptop and tablet usage is 83% and 47% respectively.

CONSUMER BEHAVIOR

Generally, Canadians are looking for the best deals and lowest prices when making a purchase. They also have a notable concern about health, which explains why many consumers search for products and services that will help them maintain and improve their well-being. In this region, promoting various health supplements and gadgets would be extremely effective.
 
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