- Joined
- Sep 7, 2018
- Messages
- 161
GENERAL INFORMATION
- Today Canada remains one of the most stable growing economies with a GDP growth rate of 1.5% in 2019. It’s GDP per capita reached $48,601 (15th in the world);
- The country consists of ten provinces and three territories;
- The largest cities are Ottawa, Toronto, Montreal, and Vancouver;
- There are two official languages: English and French;
- Only 32.3% of the total population consider themselves as Canadians. Other major ethnic groups are English (18.3%), Scottish (13.9%), French (13.6%), Irish (13.4%), German (9.6%) and Chinese (5.1%);
- Québécois are recognized as a separate nation within Canada by the government;
- The CAD (Canadian dollars) is the currency.
DEVICE USAGE (Percentage of the adult population)
76% of citizens use smartphones and the distribution of laptop and tablet usage is 83% and 47% respectively.
CONSUMER BEHAVIOR
Generally, Canadians are looking for the best deals and lowest prices when making a purchase. They also have a notable concern about health, which explains why many consumers search for products and services that will help them maintain and improve their well-being. In this region, promoting various health supplements and gadgets would be extremely effective.
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