Digital Advertising Overview: Brazil (by MGID)

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MGID

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GENERAL INFORMATION
  • By nominal GDP, Brazil's economy is the ninth-largest in the world, and by purchasing power parity is the eighth largest. GDP per capita PPP was $15,600 as of 2017. GDP growth rate is expected to reach 1.5% in 2019.
  • In addition, Brazil has Latin America's largest and most advanced e-commerce segment, ranking 10th for most e-commerce sales in the world.
  • The official language is Portuguese. In addition, the country has a number of minority languages.
  • There are 26 states in Brazil, with each having specific cultural differences.
  • The population is heavily distributed towards coastal cities. The largest cities are Sao Paulo, Rio de Janeiro, Salvador, and Brazilia. The population tends to be distributed towards the coast, namely around São Paulo and Rio de Janeiro.
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CONSUMER BEHAVIOR

Many studies confirm that Brazilian consumers are worried about their financial prospects. The country’s recent recession and stagnation forced Brazilians to spend less and focus on savings. They are looking for affordable prices, sales, and special deals. However, when promoting a product or service, we suggest you don’t forget to emphasize the benefits of the product or service. According to the
 
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