- Jul 9, 2020
DIFFERENCE BETWEEN CLASSIC PUSH AND IN-PAGE PUSH
How to attract the user without annoying him? This question drives innovation in online advertising formats for decades.
Advertisers are constantly looking for new solutions to effectively reach users, bothering them as little as possible because every ad displayed to a banner blind person is a loss to the advertising budget.
The search for a balance between monetization and user-friendliness created the format of web push notifications – pop-up messages that resemble regular smartphone or browser notifications. Not so long ago, In-page push notifications appeared, which claim to solve some of the limitations of the old format.
Let’s find out their differences and what benefits they bring to advertisers.
The main difference between ad formatsVisually web push notifications (classic push) and in-page push notifications (IPP or floating push notifications) look similar: those are the ads that appear in the corner of your browser.
However, the main difference is that while classic push requires an initial subscription from the user to get displayed, in-page is placed directly on the website, and it appears to any user currently on the website, therefore this type of ad does