Case Study Debt Settlement $400k Pay Per Call Case Study 2025

[Marketcall]

Hey there! If you’re running — or thinking about running — pay-per-call (PPCall) debt settlement campaigns, this guide is going to be your new playbook.

We’ve been at this for 8+ years, running our own media buying team and working closely with hundreds of affiliates. The good news? Debt settlement affiliate marketing is still one of the top-performing verticals in 2025. And we’re here to break down what’s working right now.

Why Debt Settlement?​

Let’s start with the basics. Debt settlement helps people struggling with credit card or unsecured debt reduce what they owe—sometimes by 40–50%. A licensed company negotiates with banks and credit card providers, and clients pay a reduced amount through a dedicated account.

It’s not a loan—just a smarter way out of financial stress.

This makes it a perfect offer for affiliates working in financial lead generation, especially if you're focused on high-intent inbound calls.

Who’s the Target Audience?​

We’re seeing the best results with:

• People aged 30–55
• U.S. residents with $10,000+ in unsecured debt
• Households with low-income (but not 0$)
• Both English and Spanish speakers

Spanish-speaking traffic is still underutilized, and it performs great—lower CPMs, cheaper clicks, and less competition. If you're looking to