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day-parting weekends

[email protected]

Active member
Do you guys day-part weekends differently than working days? I usually let my campaigns run 2-3h more on weekends knowing that people tend to go sleep later. How about bids? Do you set up higher bids for weekends as well if you notice weekends convert better? What I am thinking is actually to create separate campaign for MON-FRI and SAT-SUN with different hours and bids because i notice very different user behavior during that time...
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