Case Study DateMyAge promotion offer on Taboola.

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DatingGroup

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Partner
Joined
Apr 7, 2022
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17
How not to screw up on the first test?
Today I want to show you how our internal media works with Taboola traffic. I will share the logic that we use in optimization and how to achieve the best results. This happens to be the same way we optimize results with our partners and their publishers.
Importantly, this is not a recommendation for action. Perhaps you are smarter than us and can do it better. If so, please charmingly write to me at [email protected] and unleash our offers immediately.

So, here are the details:
The amount: 2k per week test
Brand: DateMyAge.com
Geo: US
Audience: Male, Female
Device: Mobile web

Creatives: we took creatives with European girls 30-35 years old.
In the headers, we had dynamic tokens indicating the city or country of the user.

Examples:

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This serves as an example of how our test might look…


The campaign started typically. CTR was low, we worked on it, optimizing creatives. Spoiler: we easily raised it by 1.56%.


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But let’s come back to our campaign numbers. The first indicators are promising. You can see that CPL is $6 – pretty good, isn’t it?
But we need to dig more
 
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