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CTR in multi-creative push campaigns โ€“ Zeropark Case Study ๐Ÿ“Š๐Ÿง



Grand Guru
May 3, 2018
Hey guys!

If you look around the affiliate marketing communities, youโ€™ll find that CTR is one of the most confusing and asked about metrics.
How does it work? What percentage signals campaign potential? How is CTR affected by the number of creatives? ๐Ÿค”

Zeroparkโ€™s business analytics team decided to take up the challenge and look into the behavior of multi-creative push campaigns. ๐Ÿ”Ž Read and find out all there is to know about push ads CTR and learn about Zeroparkโ€™s mechanisms of multivariate push ad testing. ๐Ÿ‘‡๐Ÿ”ฅ

๐Ÿ”Ž How do you calculate click-through rate (CTR)?

Before we dive into the technicalities of our study, weโ€™ll do a rundown of the basics for our readers who are only just starting their affiliate marketing journeys. A click-through rate (CTR) is the number of clicks (on your advert or landing page) divided by the number of impressions (how many times the ad was shown). That number is then turned into a percentage.

You can take a look at the formula and example below.


In push traffic, the click-through rate is calculated for the push notifications first. Then, if a landing page is used, itโ€™s calculated once more. This
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