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CTR in multi-creative push campaigns – Zeropark Case Study 📊🧐

Zeropark

Grand Guru
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May 3, 2018
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459
Hey guys!

If you look around the affiliate marketing communities, you’ll find that CTR is one of the most confusing and asked about metrics.
How does it work? What percentage signals campaign potential? How is CTR affected by the number of creatives? 🤔

Zeropark’s business analytics team decided to take up the challenge and look into the behavior of multi-creative push campaigns. 🔎 Read and find out all there is to know about push ads CTR and learn about Zeropark’s mechanisms of multivariate push ad testing. 👇🔥

🔎 How do you calculate click-through rate (CTR)?

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