COVID-19 vs Affiliate Marketing: What Works During Crisis

Geozo

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Coronavirus is shaking up businesses and consumer behavior on a massive scale.

Where is affiliate marketing in all this? Well, opinions across the industry are mixed: COVID-19 effecting your business? Some don’t see many changes in their performance, some cut off their budgets completely, while others increase their ad spend hoping to get revenue beyond their previous possibilities.

For sure there are opportunities to get profits in these crazy times. BUT to actually make them work we need to understand what the hell is happening.


Where are we now?


The effects of the virus and the drastic measures undertaken to prevent it are already heavily impacting industries around the globe causing:
  • Disruption of the global supply chain
  • Shifts in eCommerce – The nearest future for eCom remains unclear.
  • Businesses around the globe to struggle - We see a negative impact on all verticals where, ultimately, money has to exchange hands.

The impact of #stayathome movement

People spend more time at home
As most people are stuck at home 24/7 they spend much more time surfing the web. Unfortunately, this doesn’t
 
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