In-Page Push ads emerged at the end of 2019 and soon became a success. In-Page Push ads are somewhere between banner and traditional push notification ads, resulting in high CTRs and CRs.
In-page push notifications are perfect to increase your audience since you can now reach iOS users using a push ad. You should also use in-page push ads as a complement to your push notification campaigns so you can reach the users, regardless if they are or not browsing. In content related websites the CTRs are much higher than in other formats.
What are the key benefits of