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- May 14, 2018
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Dear partners!
Read a new case study, written by one of our affiliates. Mexico + Push Notifications + Finance offer (profit $891).
Let's discuss it right here or in our Telegram chat https://t.me/propeller_club
SUMMARY
Campaign period: from 7/12/2018 to 8/31/2018
Total spent: $621
Total Revenue: $1,512.05
Net profit: $891,05
Ad Network: Toro Advertising
Offer: Mexico (MX) ā Credy (Responsive)
Geo: Mexico
Traffic: PropellerAds (ad format: Push Notifications)
OFFER AND FORMATS
I have a solid background in Forex and binary options. I used to make good money on these offers, but now it doesnāt look profitable anymore (regulators cracking down?), so I decided to dive into microloans.
Iām not a big fan of expensive GEOs (like tier-1), I prefer Latin America and Europe. So when I ran into this yummy CPA offer at Toro, targeting Mexico, I decided to test it. By the way, I was curious to try those popular push notifications.
Hereās the T&C:
Why push notifications? I felt like I was literally hearing about it all the time, and I thought to give it a go. Why PropellerAds? Last winter at the Moscow MAC conference I met guys from Propeller and they were very complimentary about push notifications, saying that itās the best format for a finance niche.
CAMPAIGNS
First of all, I had to find my target audience. From my experience with Forex, I knew that they were students and family people living the paycheck-to-paycheck lifestyle. Thatās the key reason why I avoided pics with busty girls in my creatives. So all the images were plain and simple ā money and bright abstract image, provided by the CPA network.
Landing page (also provided by Toro):
Itās very positive and without any hints, as you can see.
First, I launched two campaigns, targeting mobile (Android) and desktop (Windows) users. The push creatives were pretty simple (i.e., without big banners), I chose CPC bidding, frequency capping was set to 1/24, and activity targeting was set to āHigh.ā
As the ad network says, the highest CTR and conversions are in āhighā group.
Bid ā $0.006 per click
The goal was to test this ācreme de la cremeā audience. If it didnāt work well here, it wouldnāt work with other activity targeting groups.
The ad copy was super simple:
Title: Necesita efectivo hoy? / āNeed cash today?ā
Description: Solicite ahora y obten ga hasta $3000/ āApply now and get up to $3000ā
There were some mistakes in the message (copy-pasting went wrong haha). But even with that gaffe, the message was converting so well.
Sure thing, everything was in Spanish. A lot of Mexicans speak English, but theyāll trust more if they see their native language.
Spanish with its variety of dialects made things more difficult for me. So thereās a simple rule of thumb: if you target Spanish audience, look for native speakers from that exact location. At Upwork.com Iāve found a cheap freelance translator from Mexico. He made few translations English-to-Spanish just for $4. Profit.
Hereās how my push notifications for Android-users looked like:
I tracked conversions on my Propeller dashboard via postback. Decided not to bother with trackers (by that moment my Voluum subscription was also expired).
For desktop (the second campaign) I used push notifications with a banner from the ad network.
Here it is:
The ad copy for push notifications remained the same, but for banners, I used this (provided by the CPA network):
I ran this campaign with the same frequency capping set to 1/24 and activity targeting āHigh.ā CPC ā $0.004.
Limits for every campaign were: $15 (for 24 hours), and $150 in total.
OPTIMIZAION
Hereās are the stats after the two-week period:
As expected, the CTR for the desktop campaign with banners was twice as high, but the amount of traffic was much lower. ROI was excellent (spent ā $147, profit ā $383.08, according to the CPA stats), but still I wanted to increase the volume of traffic.
I decided not to make any changes in the running campaigns, as an old sysadmin proverb says, āIf It works, donāt touch it.ā
By the way, you canāt change activity targeting in active campaigns (and itās even better, itās easier to compare test results for different audiences).
So, I launched an Android campaign. I chose mobile targeting, as the traffic estimator suggested the were big traffic volumes there.
Ad settings and creatives were all the same as in the first campaign, but I set activity targeting to āLow.ā Since I pay only for actual clicks, the warning of a possibly low CTR couldnāt scare me off: conversion rate is what matters.
Hereās what I got in the end:
The CTR of the second Android campaign (for āLowā audience) was 5 times higher compared to āHighā audience, but conversions were at the same level. Although CR was lower, ROI was even higher because of the lower CPC. (70 conversions per $1.60, CPA = $112, in spite of the fact that I spent $32 on the campaign).
It turns out that the campaign I havenāt been expecting to perform well appeared to be the most profitable.
Eventually, I left all 3 campaigns active as there was no audience overlap.
Screenshot from Toro Advertising:
Total clicks: 122,658
Traffic costs: $621
Conversions: 810 (CTA stats)
Payout: $1,512.05
Net profit: $891,05
KEY TAKEAWAYS
Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.
Read a new case study, written by one of our affiliates. Mexico + Push Notifications + Finance offer (profit $891).
Let's discuss it right here or in our Telegram chat https://t.me/propeller_club
SUMMARY
Campaign period: from 7/12/2018 to 8/31/2018
Total spent: $621
Total Revenue: $1,512.05
Net profit: $891,05
Ad Network: Toro Advertising
Offer: Mexico (MX) ā Credy (Responsive)
Geo: Mexico
Traffic: PropellerAds (ad format: Push Notifications)
OFFER AND FORMATS
I have a solid background in Forex and binary options. I used to make good money on these offers, but now it doesnāt look profitable anymore (regulators cracking down?), so I decided to dive into microloans.
Iām not a big fan of expensive GEOs (like tier-1), I prefer Latin America and Europe. So when I ran into this yummy CPA offer at Toro, targeting Mexico, I decided to test it. By the way, I was curious to try those popular push notifications.
Hereās the T&C:
Why push notifications? I felt like I was literally hearing about it all the time, and I thought to give it a go. Why PropellerAds? Last winter at the Moscow MAC conference I met guys from Propeller and they were very complimentary about push notifications, saying that itās the best format for a finance niche.
CAMPAIGNS
First of all, I had to find my target audience. From my experience with Forex, I knew that they were students and family people living the paycheck-to-paycheck lifestyle. Thatās the key reason why I avoided pics with busty girls in my creatives. So all the images were plain and simple ā money and bright abstract image, provided by the CPA network.
Landing page (also provided by Toro):
Itās very positive and without any hints, as you can see.
First, I launched two campaigns, targeting mobile (Android) and desktop (Windows) users. The push creatives were pretty simple (i.e., without big banners), I chose CPC bidding, frequency capping was set to 1/24, and activity targeting was set to āHigh.ā
As the ad network says, the highest CTR and conversions are in āhighā group.
Bid ā $0.006 per click
The goal was to test this ācreme de la cremeā audience. If it didnāt work well here, it wouldnāt work with other activity targeting groups.
The ad copy was super simple:
Title: Necesita efectivo hoy? / āNeed cash today?ā
Description: Solicite ahora y obten ga hasta $3000/ āApply now and get up to $3000ā
There were some mistakes in the message (copy-pasting went wrong haha). But even with that gaffe, the message was converting so well.
Sure thing, everything was in Spanish. A lot of Mexicans speak English, but theyāll trust more if they see their native language.
Spanish with its variety of dialects made things more difficult for me. So thereās a simple rule of thumb: if you target Spanish audience, look for native speakers from that exact location. At Upwork.com Iāve found a cheap freelance translator from Mexico. He made few translations English-to-Spanish just for $4. Profit.
Hereās how my push notifications for Android-users looked like:
I tracked conversions on my Propeller dashboard via postback. Decided not to bother with trackers (by that moment my Voluum subscription was also expired).
For desktop (the second campaign) I used push notifications with a banner from the ad network.
Here it is:
The ad copy for push notifications remained the same, but for banners, I used this (provided by the CPA network):
- Prestamo instantaneo hasta $3000 / āInstant credit up to $3000ā
- CTA: Consigue / āGetā
- Gratis / And the was a magic word āfreeā just below the amount.
I ran this campaign with the same frequency capping set to 1/24 and activity targeting āHigh.ā CPC ā $0.004.
Limits for every campaign were: $15 (for 24 hours), and $150 in total.
OPTIMIZAION
Hereās are the stats after the two-week period:
As expected, the CTR for the desktop campaign with banners was twice as high, but the amount of traffic was much lower. ROI was excellent (spent ā $147, profit ā $383.08, according to the CPA stats), but still I wanted to increase the volume of traffic.
I decided not to make any changes in the running campaigns, as an old sysadmin proverb says, āIf It works, donāt touch it.ā
By the way, you canāt change activity targeting in active campaigns (and itās even better, itās easier to compare test results for different audiences).
So, I launched an Android campaign. I chose mobile targeting, as the traffic estimator suggested the were big traffic volumes there.
Ad settings and creatives were all the same as in the first campaign, but I set activity targeting to āLow.ā Since I pay only for actual clicks, the warning of a possibly low CTR couldnāt scare me off: conversion rate is what matters.
Hereās what I got in the end:
The CTR of the second Android campaign (for āLowā audience) was 5 times higher compared to āHighā audience, but conversions were at the same level. Although CR was lower, ROI was even higher because of the lower CPC. (70 conversions per $1.60, CPA = $112, in spite of the fact that I spent $32 on the campaign).
It turns out that the campaign I havenāt been expecting to perform well appeared to be the most profitable.
Eventually, I left all 3 campaigns active as there was no audience overlap.
Screenshot from Toro Advertising:
Total clicks: 122,658
Traffic costs: $621
Conversions: 810 (CTA stats)
Payout: $1,512.05
Net profit: $891,05
KEY TAKEAWAYS
- I shouldāve been more careful with activity targeting, thatās a cool feature, but think twice when you use it (I didnāt have any plan from the outset and chose settings guided by my curiosity). Now I want to test every single group and see the results.
- Iāll try to figure out how the bids affect the traffic. Actually, Iāve used average values, but thereās a potential for further ROI improvement.
- Iāll test different ad creatives.
- I will certainly learn more about microloans, cause these offers convert better Forex and binary options.
- Iāll test other verticals as well (e-commerce and nutrition).
- And will definitely launch push notifications with banners (on mobile as well) ā it really works and helps get more traffic.
- And yes, hope to go to Mexico
Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.