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Case Study Case study: 81% ROI with TikTok free ad credits and Car Insurance offer

Adtrafico

Marketcall

Super Contributor
VIP
Joined
Oct 4, 2019
Messages
132
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Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.

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We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.


Campaign and ad sets settings:


Advertising objective: conversions

Optimization with a pixel installed on page after lead submit

Age: 18-55+

Interest, Category: no limit


Ad creatives:

We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:

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Ideas for video:

I was paying for car insurance $XXX per month but found this website and now pay $XX per month

We don’t drive at the same time anymore, why should we overpay for our car insurance?

This website helped me to save hundreds of dollars

It found
 
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