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Case Study Case study: 81% ROI with TikTok free ad credits and Car Insurance offer



Super Contributor
Oct 4, 2019

Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.


We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.

Campaign and ad sets settings:

Advertising objective: conversions

Optimization with a pixel installed on page after lead submit

Age: 18-55+

Interest, Category: no limit

Ad creatives:

We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:



Ideas for video:

I was paying for car insurance $XXX per month but found this website and now pay $XX per month

We don’t drive at the same time anymore, why should we overpay for our car insurance?

This website helped me to save hundreds of dollars

It found
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