- Oct 4, 2019
Hey guys! As you may know, TikTik gave incentives to New US accounts with their TikTokBack-to-BusinessProgram. New accounts got $300 and “additional spending will be matched 1-to-1 with ad credit, up to $2,000 USD per business”. Account should be registered for a company and verified by TikTok. Ad credits should be spent until the 31st of December, 2020.
We were lucky to buy several accounts ($25 per account) and test different offers with them. This case study is about a Car Insurance offer ($8.5 per lead) which we have run with one account.
Campaign and ad sets settings:
Advertising objective: conversions
Optimization with a pixel installed on page after lead submit
Interest, Category: no limit
We can’t share exact creatives which we used but we can share similar approaches that we found on spy tools:
Ideas for video:
I was paying for car insurance $XXX per month but found this website and now pay $XX per month
We don’t drive at the same time anymore, why should we overpay for our car insurance?
This website helped me to save hundreds of dollars