Follow Along Campaign Off to a Horrible Start

RollerAds

sd31677

Super Contributor
Joined
Aug 13, 2019
Messages
107
I guess this follow along is a little bit different in that I'm not starting from scratch here, but rather trying to get advice on how to turn around a campaign I started a few months ago (but never came close to profitability with). The hope is that I can get some tips on how to improve things, and then report back on my progress

After purchasing Charles Ngo's LeadGen Engine course, I decided to focus on Facebook ads promoting mortgage loans. The ad went to a landing page with a 3-4 question survey where the user would enter their email at the end, then would be redirected to a mortgage loan offer

Here's the results (spoiler alert: they are not pretty)


We'll start with the Facebook campaign stats:


Reach: 22,839
Impressions: 48,335
Spend: $761
Link clicks: 928
Unique clicks: 715

Bid strategy: lowest cost (conversions). No audience network targeting, just FB news feed ads and Instagram

Here are the interests I targeted:

Adjustable-rate mortgage
Buy to let
Equity loan
Home equity
Home equity line of credit
Home equity loan
Landlord
Lenders mortgage insurance
Refinancing
Reverse mortgage
Second mortgage




and must also match:

Mortgage bank
Mortgage broker
Personal finance
Mortgage
 
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