- Oct 15, 2020
Black Friday’s online sales are growing wider rather than higher this year. The peak of online orders on traditional sale dates was slightly lower than last year, but the period of increased demand expanded from a couple of days to a couple of weeks. The calculations of Admitad Affiliate show that this year, customers most actively spent on electronics and clothing. Games and the event sectors have improved their sales positions compared to 2020.
Global Black Friday results
According to the first estimates by experts, the volume of online sales on the very day of Black Friday slightly decreased, from $9 billion in