- Oct 15, 2020
Black Friday’s online sales are growing wider rather than higher this year. The peak of online orders on traditional sale dates was slightly lower than last year, but the period of increased demand expanded from a couple of days to a couple of weeks. The calculations of Admitad Affiliate show that this year, customers most actively spent on electronics and clothing. Games and the event sectors have improved their sales positions compared to 2020.
Global Black Friday results
According to the first estimates by experts, the volume of online sales on the very day of Black Friday slightly decreased, from $9 billion in 2020 to $8.9 billion this year. This is a logical trend, given that last year the sales took place during lockdowns in many countries, which means that many buyers were forced to choose goods on the Internet instead of offline purchases
According to Admitad Affiliate, in comparison with the regular period, during this year’s Black Friday Americans increased the number of purchases by 56% and the amount spent, by 95%. The average online order check on sales days went up 25% to about $61.5, and slightly less than half of the sales came from marketplaces.
The following categories of