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BingAds/Microsoft Ads - Parallel Tracking = No Sales?


Reading the help pages at: https://help.ads.microsoft.com/#apex/3/en/56918/2

Parallel tracking is mandatory and that "With parallel tracking, browser cookies will always be written to the main browser jar in third-party context. In contrast, in sequential tracking they are set in the first-party context for the tracker's domain. "

So I take it that browsers that block 3rd party cookies (Safari, Firefox, Brave, etc) will not track cookie-based sales.

MicrosoftAds cannot target by browser as far as i remember? :confused:

The merchants i send traffic to, track sales using cookies. They don't store ClickIDs or send postbacks.

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