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Bidding a low CPM can kill you

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Staff member
Apr 17, 2018
Something that has come up a few times in threads that I've noticed over the past month is people talking about bidding too low a CPM. It's a common mistake. Sometimes, you want to go for the average bid. But often, depending on the traffic source, you will see much better results by increasing your bid.

Why is this the case?

If you bid too low a CPM you will not get much (if any) traffic from the top performing sites/zones/etc.

One reason so many traffic sources are adding CPA type pricing is that
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