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bid strategy for Taboola?



Sep 17, 2021
Hey guys,

I found different advices about this and need help to decide on how we can bid correctly when starting a campaign on Taboola?

1. Start with a higher than average CPC bid and keep the campaign running till it complets the learning phase?

2. Or, start with a higher bid and then start reducing it till I can still get traffic at the lowest bid possible and then keep it running till it complets the learning phase?

3. Any other suggestions?

Also, how can we know the actual average cpc for a geo?
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