best tracker to track the on-page activities?

imstacking

Contributor
I'm looking for the best tracker to track visitors' activities of on-page.

This is a bit different from normal media buying because it's not for tracking conversions
but the human activities only (like navigating and clicking around) and should optimize ads based on that data.

I know there are tools like hotjar and crazyegg but they are analyzing what's happening on the page only
and not having the function to find out which traffic source bringing more engaging visitors?
(to optimize paid ads)

What I heard is that binom has metrics such as page scroll rate
 
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